Valpak Gets Into Affiliate Marketing – Savings.com Acquisition

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Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com, a major affiliate coupon site Read More …

One UK Affiliate Acquires Another for £87 Million ($134.5 Million)

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We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and when we do they are Read More …

10 Notable Affiliate Marketing Acquisitions of Last 5 Years

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An affiliate network that’s currently negotiating with investors has approached me asking if there’s a place where they can review mergers and especially acquisitions that have happened in the affiliate marketing world over the past few years. Having found no such compilation anywhere, I have decided to put one together myself: Apr. 2007 — Google Read More …

Salesforce Acquires Radian6, Line Between Social & CRM Blurring

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Earlier this morning Business Insider reported: Salesforce just spent $276 million in cash and $50 million in stock to acquire Radian6, which makes tools for big companies to monitor their social media presence, the company has just announced. While not being as dollar-impressive as the acquisition I’ve written about yesterday, this one is quite significant Read More …

eBay’s Acquisition of GSI Commerce & Its Ecommerce Implications

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Yesterday, shortly after the announcement of eBay’s plans to acquire GSI Commerce (a $2.4 billion deal), a friend, colleague and former director of Econsultancy US, Rebecca Lieb, tweeted: GSI Commerce has a number of impressive assets, including an affiliate network they acquired in late 2009, and “180 clients including 31 of the Internet Retailer Top Read More …

New Acquisition: VigLink Buys Driving Revenue Inc

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I have just received the news of a new big acquisition in affiliate marketing. Seeking to strengthen its positions on the market of outbound traffic monetization VigLink has just acquired Driving Revenue. The official press release (to be circulated online in just a few hours) will read: Both companies provide Web publishers an entirely new Read More …

AOL Sells Buy.at Affiliate Network to Digital Window

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One of my favorite affiliate networks in the world has changed hands again. Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here. Today, it has been reported that “Digital Window, the holding company for UK affiliate Read More …