Geno on March 3rd, 2010

I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today:

Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest.
I am sure everyone will find something for (him)/(her)self [...]

Continue reading about Current State of the Internet: 2009 Statistics

Geno on February 18th, 2010

As the year 2009 was coming to an end,  I was approached by the Revenue Performance magazine’s editor-in-chief, who asked me to share my thoughts on how I envisage the affiliate marketing landscape in 2010, what I believe to be the main areas growth, as what will be the areas of challenge.
My article came out [...]

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Geno on February 12th, 2010

New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert and grow, you must be [...]

Continue reading about Is Your Marketing Fostering Customer Engagement?

Geno on February 3rd, 2010

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats.
We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x [...]

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In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included.
Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents view [...]

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Geno on December 18th, 2009

Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate to look into the future, [...]

Continue reading about Top 7 Interactive Channels to Keep an Eye on

Geno on December 11th, 2009

Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains:
The product is called Spreadly… and the product is the way of [...]

Continue reading about Social Affiliate Marketing or Social Cause Marketing?

Geno on November 19th, 2009

When you search Google for a doctor, plumber, restaurant or any other business listing in a particular geographical location, besides a list of matches (conveniently marked in the map of the location) with their website and phone number listed, you can also read independent reviews on these businesses:

Some of these reviews have been left by [...]

Continue reading about Brick and Mortar Businesses Must Monitor Online Space

Geno on November 13th, 2009

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.:

As look through the above statistics, the two things that I see in it are:
1. Social Media Channels Are Top Priority
While I am not entirely sure why “Blogs” and “Consumer ratings” have been [...]

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Geno on November 9th, 2009

Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem.
Browsing through this report I have found it absolutely fascinating! Richly [...]

Continue reading about Branding in the Digital Age