Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown: Direct — 50% Social — 40% (with nearly 1/2 from StumbleUpon) Search — 10% These numbers amused me to say the least, and I decided to [...]

Continue reading about Search Versus Social: Analysis of One Blog’s Traffic Sources

Geno on January 15th, 2012

You’ve read it right — followers, not the people that I follow… I do realize that the more traditional way of learning that we use on Twitter, Google+ and other social networking platforms is to listen carefully to the people we follow, and learn from them. Well, if you know anything about me, you know [...]

Continue reading about 5 Lessons 5,000 Twitter Followers Have Taught Me

I don’t know if you’re aware of it, but a new book has recently been published by a co-founder of what is today Google Affiliate Network. Jeff Molander authored “Off the Hook Marketing”, which positions itself as a book on how “to make platforms like Twitter,” Facebook, YouTube, “and blogs to produce sales.” I took [...]

Continue reading about How To Sell in Facebook & Twitter World: 22 Tips from Jeff Molander

Geno on November 15th, 2011

Yesterday, GrowMap blogged on What NOT to Tweet on Twitter, and when I first saw the post’s title (in Ann Smarty’s ReTweet) I thought the post was going to be on something else — namely, on things not to tweet for security or reputation management reasons. While I enjoyed that GrowMap’s post regardless, it also gave [...]

Continue reading about 10 Things Not to Share on Twitter or Facebook

Geno on June 23rd, 2011

We may argue about the effectiveness of social media presence/campaigns for business promotion and sales generation, but one thing that no one seems to doubt is that it is one of the hottest topics in present-day marketing. Whether fueled by a global hype or not, but Google Instant keeps popping suggestions on social media marketing [...]

Continue reading about Social Media Marketing: Hype or the Real Deal?

Earlier this morning Business Insider reported: Salesforce just spent $276 million in cash and $50 million in stock to acquire Radian6, which makes tools for big companies to monitor their social media presence, the company has just announced. While not being as dollar-impressive as the acquisition I’ve written about yesterday, this one is quite significant [...]

Continue reading about Salesforce Acquires Radian6, Line Between Social & CRM Blurring

Geno on February 25th, 2011

If you know anything about me, you know that I have two hobbies: fishing (one I actively participate in) and football/soccer (one I love to watch). Yesterday my hometeam, FC Zenit (St Petersburg, Russia) got through into the 1/8th of Europa League beating Young Boys (Bern, Switzerland) 1:3 in snowy St. Petersburg at 12°F (-11°C). [...]

Continue reading about 20 Football (Soccer) Stars to Check Out on Twitter

Geno on February 22nd, 2011

With PubCon South at Austin 2011 coming up in just two weeks, I thought it would be interesting to analyze PubCon‘s past and current speakers ranking them in the order of their social influence on Twitter. I must tell you, there are some really impressive folks on the list! I’ve used Twitalyzer as my main [...]

Continue reading about Most Influential PubCon Speakers – Top 40 List

Yesterday brought an interesting news — Zibaba, a Facebook ecommerce storefront provider, is set to launch their (first one around?) Facebook-based affiliate marketing platform. The network is scheduled to launch at the end of January 2011. Both merchants and affiliates are gonna be charged to participate (between $20 and $100 a month “depending on their [...]

Continue reading about Social Shopping & First Facebook Affiliate Platform on Horizon

The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in 2010 — the Internet. Now [...]

Continue reading about 5 Hot Trends for Affiliate Marketers to Leverage in 2011