3 Lessons for Affiliates to Learn from the Pinterest Ban

Posted on3 CommentsCategoriesThoughts for Affiliates

In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates can learn from this incident Read More …

Is Affiliate Marketing Undergoing a Kind of “Darwinism”?

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to manage their online marketing campaigns” Read More …

Affiliate Manager Active on Social Media? But Does It Add Value?

Posted on8 CommentsCategoriesAffiliate Program Management

Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT got me thinking: “How many Read More …

What Will Online (and Affiliate) Marketing Look Like in 2015?

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few other affiliate marketing experts, was Read More …

Search Versus Social: Analysis of One Blog’s Traffic Sources

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown: Direct — 50% Social — 40% (with nearly 1/2 from StumbleUpon) Search — 10% These numbers amused me to say the least, and I decided to Read More …

How To Sell in Facebook & Twitter World: 22 Tips from Jeff Molander

Posted on7 CommentsCategoriesGeneral Discussion, Online Marketing

I don’t know if you’re aware of it, but a new book has recently been published by a co-founder of what is today Google Affiliate Network. Jeff Molander authored “Off the Hook Marketing”, which positions itself as a book on how “to make platforms like Twitter,” Facebook, YouTube, “and blogs to produce sales.” I took Read More …