…and it is now available for a free download!
Scary, isn’t it? 100 million Facebook users essentially means every fifth account.

A couple hours after the publishing of this database, BBC picked up the news writing:
Ron Bowes used a piece of code to scan Facebook profiles, collecting data not hidden by the user’s privacy settings.
The list, which [...]

Continue reading about Facebook Attack: Data of 100 Million Users Collected & Published

Geno on July 23rd, 2010

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!)
Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts:

Analytics – 20 must-follow [...]

Continue reading about Digital Marketer’s Twitter 100+ Master List

Social media engagement can be defined as getting people involved in a thoughtful interaction within a social medium, as well as an encouragement and support of such interaction.
As a blogger myself, and a frequent commentator on blog posts of others, today I’d like to focus on social media engagement within the framework of blogging.
There are [...]

Continue reading about 3 Social Media Engagement Mistakes Committed by Bloggers

Geno on July 12th, 2010

I know this sounds pretty insane — and not because the octopus predicted otherwise — but apparently CBS News proclaimed the Netherlands the winner of the 2010 FIFA World Cup after the whole world saw Spain score the only goal in the match 4 minutes before the end of the extra time. The problem happened [...]

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Geno on June 29th, 2010

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels.
Guess what? It doesn’t work as well as you may be thinking!
In fact, there’s something that beats coupons and deals on Twitter, and that something [...]

Continue reading about Content is King of Twitter (Beating Coupons)

Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of advertising on Twitter.
What are Promoted [...]

Continue reading about Promoted Twitter Trends + World Cup = Phenomenal Results

Social Media has come into our lives quickly, beautifully, contagiously; and Social Media (SM) marketing followed almost immediately. Now very few marketers doubt that it has come into our world to stay. Our marketing methods and techniques will change to adapt to the emergence of new technologies and platforms, but SM marketing has already become [...]

Continue reading about Social Media Marketers Must Follow 7 Twitter Accounts

Insect Lore vs Timberland Case Study
Insect Lore
For Christmas Santa brought something that my daughter really dreamed of having one day — a butterfly pavilion from Insect Lore. It was Winter, and naturally ordering the butterflies themselves had to wait until Spring. When Spring came, and warm weather settled, we filled out the certificate for our [...]

Continue reading about Social Interaction (Not Broadcasting) Builds Customer Reputation

Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and what they overlook.
Here are the [...]

Continue reading about Social Media Use on the Rise, Affiliate & Mobile Underestimated

Geno on March 3rd, 2010

I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today:

Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest.
I am sure everyone will find something for (him)/(her)self [...]

Continue reading about Current State of the Internet: 2009 Statistics