When I Really Wish I Were Called Something Else)
Picking up the topic of what we should be called both individually and as an industry, and also returning to the topic I raised back 9 months ago in my 93 Percent of “Affiliate” Tweets Are Junk post, I’d like to share a little experience.
For the second or third time in my life, I’ve used an #affiliate hashtag in one of my tweets, and guess what? Spam immediately followed (as it frequently does):
It is interesting to see that both of the tweets I received this time were sent “via API”. To start using Twitter’s API you actually must “register an application” with Twitter [more here]. Does that mean we’re actually seeing automated spam here?
In any event, it’s when I see people abusing the word “affiliate” in such ways that I wish I were just called something else… We shouldn’t be tolerant of those who try to make the name of our industry synonymous with “spam” (like it has already sadly happened with at least one other type of digital marketing). People like the two mentioned above have nothing to do with authentic affiliate marketing! They are plain spammers.