If you’re a frequent reader of my blog, you know that I’m constantly on the lookout for new and unique technologies in affiliate marketing. It hit me the other day that there is an unparalleled technology used by AvantLink that I haven’t really heard much about even though it has […]
RSS Feeds – Different Level of Customer Engagement & Ownership Read More »
I know this sounds pretty insane — and not because the octopus predicted otherwise — but apparently CBS News proclaimed the Netherlands the winner of the 2010 FIFA World Cup after the whole world saw Spain score the only goal in the match 4 minutes before the end of the
CBS News Confused on Who Won 2010 FIFA World Cup Read More »
Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise,
How Not to Interpret EPC …Especially When Doing PPC Read More »
Targeting specifically deals-oriented users Twitter has introduced its new @EarlyBird account. This one will essentially be Twitter’s own account for the distribution of time-sensitive offers and discounts. All you need to do is follow it, and make sure you catch your worm early enough (before it’s gone). Explaining what it
Is Twitter Turning Into a Super Affiliate? Read More »
Writing is the area where nearly every one of us could use improvement, and improving one’s writing is never a one-time task, but an ongoing lifetime-long process. The power of crisp compelling word can hardly be overestimated, especially in the age of Social Media. Wherever we turn, everyone‘s now writing
8 Must-Follow Twitter Accounts on Writing Read More »
It isn’t unusual to see the following affiliate paid search policy set out and enforced by a merchant: In the vast majority of cases the above PPC policy is one of those best practices that every affiliate program should implement. The reason is obvious: such affiliate activity adds no value
Affiliates, Domain Names and Trademark Violations Read More »
Regardless of whether you’re marketing products, services, or anything else, your landing pages contain several common elements. The first one that every visitor (and search engine!) sees is the headline. A few weeks ago I came across an interesting post that described how the author’s split testing of headlines doubled
Conversion Optimization: Are You Split Testing Headlines? Read More »
At the end of June 2010 Econsultancy released its 94-page “Achieving Digital Balance” report where they look into the “best practices for mastering digital strategy and budgets”. There isn’t a tremendous amount of data on affiliate marketing in this report, but enough for me to outline a few interesting points.
Affiliate Marketing's Place in Digital Marketing Read More »
Automatic Approval of Affiliate Applications (AAAA) is a mistake commonly spread among new and seasoned affiliate program managers alike. If automatic declines of affiliate applications can be destructive to the development of your affiliate program, automatic approvals may end up costing the merchant significantly more than an auto-declined application. The
Why Automatic Approval of Affiliates is Always Dangerous Read More »
Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about. There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts
7 Branding and PR Experts to Follow on Twitter Read More »