Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by […]
If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »
I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by
GeoRiot as Solution for International Affiliate Marketing. Interview Read More »
Interestingly enough, in late 2011 when blogging about “affiliate manager education in San Francisco in March” (implying the first Affiliate Management Days) Affiliate Summit’s Shawn Collins (coincidentally) antedated what is going to happen in early Spring of 2014. As you may have already heard, in March of 2014 (just like
Affiliate Marketing Training – Management Workshop in San Francisco Read More »
Last month Cynthia of Marketing Pilgrim urged us to get ready for the 2013 “holiday shopping season” to start sooner and be shorter (25 days versus 31 in 2012). Yahoo! picked up the topic, reminding us of the key shopping dates, again comparing 2013 to 2012. Well… last year “some
Maximizing Your Affiliate Program Performance During Holiday Season Read More »
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent Read More »
Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA
Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream Read More »
Education is an important part of any professional’s personal improvement. In an area as diverse as digital marketing, it is important to keep up to date and look at how you can apply new (or sometimes old) ideas and methodologies to current problems. I also think once you have learnt
Education Improves a Situation Read More »
If you are looking for new customers, affiliate marketing is one of the most cost-efficient ways to land these. Whether you are looking for sales, leads, calls, subscriptions, downloads, free trial requests, or anything else… B2C or B2B… you must look into promoting your business via an affiliate marketing program.
American Marketing Association Baltimore: Affiliate Marketing Event Read More »