Earlier today I was writing a paper on dealing with resistance to change in organizations, and it struck me that effective coping with resistance to change almost entirely depends on our understanding of the very essence of resistance. Many of us, who try to change things in our companies, or […]
Understanding Resistance to Change Read More »
There are numerous affiliate networks out there, and when one is shopping around for the best fit, many factors come into play. Having worked in affiliate marketing for longer than many affiliate networks have been around, we put together the below table – for you to compare the main North
Compare North American Affiliate Networks Side-by-Side Read More »
Cookie stuffing, cookie dropping, forced clicks, or cookie sprinkling is a blackhat marketing method used by affiliates to record tracking cookies on the end user’s machine, without the prior consent of the user, and with the purpose of creating an impression that the customer/user referral is to be attributed to
What Is Cookie Stuffing? Read More »
I’ve been following the responses to Jangro’s “Damn Marketers. Affiliate Links in Twitter” post with great interest. Today Scott has asked a semi-rethoric question: “Isn’t it really that opinions and recommendations are suspect if there’s money involved?” Websites providing hosting reviews are the first ones that come to my mind.
Trustworthiness of Affiliate Reviews Read More »
Yesterday, I tweeted asking people for a recommendation on a good coffee grinder suitable for espresso grind, and a friend has recommended me a good one, linking to Amazon through his affiliate link. You may read the rest of story here, but my today’s focus is not on that story
Affiliate Marketing on Twitter – Add Value Read More »
Much has been written about customer profiling, and the technique has been widely used for precision targeting in both online and offline marketing. Affiliate profiling is something I haven’t seen explicitly mentioned anywhere, but I am positive that many affiliate managers use this technique. Simply because it’s effective. Just as
Affiliate Profiling Proving to be an Effective Technique Read More »
A few days ago I felt weakness, headache, eye ache, and a few other symptoms of falling sick. At first I thought that I had caught a bug from my daughter (she had been a little “under the weather” after her first few days in preschool). Then it looked more
A Case of Fatigue or What Little Rest Will Do to You Read More »
The Valentine’s Day is tomorrow, and it’s time to start re-focusing your holiday shopping campaigns with the next holiday in mind. But which one is the next big one? Some would say, St. Patrick’s Day (March 17, 2009). Others would say that it’s Easter (which in 2009 falls on April
Get Ready for Mother's Days. There Are Two in March! Read More »
I have been thinking of why the discussion on the unethical practices of some loyalty affiliates has been going the way it’s been going (in circles), and it looks like there are two reasons for it (i) failure to communicate clearly at the very outset, and (ii) unwillingness to digest
Lack of Clear Communication Creates Resistance Read More »
Earlier today LinkShare’s Senior Vice President, Kelli Beougher, announced in the affiliate network’s official blog that due to “a few mutual differences” that cannot be overcome, “LinkShare has resigned as Overstock.com’s affiliate network provider.” [source] No further explanation has been given, and the real causes of this breakup remain unclear.
Overstock Affiliate Program No Longer With LinkShare Read More »