Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

5 Ways to Develop Your Affiliate Program Management Skills

Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of […]

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Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here.

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20 Ideas on How to Crush It With Affiliate Marketing

Many have expressed their sadness about missing my latest webinar [announced here] entitled “Affiliate Marketing Techniques to Rock 2018 and Beyond”. I have a good news for you! The full recording of it is now available for everyone’s viewing, and I am posting it below: You’ll see that I started

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[Webinar Announcement] Affiliate Marketing Techniques to Rock 2018

In the past 20+ years affiliate marketing has evolved as much as the overall Internet marketing has. After all, the former encompasses all forms on digital marketing, and much more. As affiliate marketing has developed, and more players entered the filed, succeeding in it has become an increasingly difficult task. Keeping this

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AM Navigator Owns the Sleep Niche in Affiliate Marketing

One of the most competitive and saturated niches in present-day affiliate marketing is what we like to call the Sleep niche. There are, literally, hundreds of brands that compete for the affiliate attention to get their products in front of the publisher’s audience, and new affiliate programs are being launched

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3 Es of Effective Affiliate Activation via Email Campaigns

Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates, if not less. So, in managing an affiliate program it is imperative that you devote time to activation campaigns –

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Don't Miss AM Navigator at Affiliate Summit West 2018 in Las Vegas

On January 7-9, 2018, over 6,000 marketers from all around the globe will attend the legendary Affiliate Summit in Las Vegas. This will be the nineteenth time that AM Navigator will actively participate in this must-attend show. In fact, this time we are bringing over the biggest team ever – so

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Top Affiliate Marketing Trends for 2018: Predictions by 15 Experts

With the Year of 2018 being just around the corner, it’s time for our annual compilation of affiliate marketing predictions for the year to come. Having reached out to multiple industry experts and veterans, we have put together the below list of trends and tendencies to keep in mind as

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2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More

With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider

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