A new client has asked us what they can do to improve performance of their affiliates. Having analyzed their affiliate base, we’ve found out that the majority of their affiliates are inactive (isn’t this always the case?) and out of those that are actively sending traffic only about 9% yield […]
Affiliate Contests: How to Make Extrinsic Motivators Work Read More »
Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource
Affiliate Managers, Beware of Impersonators! Read More »
The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the
Affiliate Perspective / Interview: Lessons for Affiliate Managers Read More »
I love speaking with smart affiliates. There is so much one can learn that these talks are always invaluable. I’ve interviewed a couple of affiliates in my blog in the past; and this week I’d like to resume the tradition. I have recently interviewed Nancy Ocasio, an affiliate I’ve known
Affiliate Perspective: 5 Criteria for Choosing an Affiliate Program Read More »
On January 13-15 2013, a new Affiliate Summit conference will be held in Las Vegas. Their West Coast conference has traditionally been the biggest not only between the conferences that Affiliate Summit runs, but, by far, the biggest show in the industry. I was honored to have been asked to
Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass Read More »
On November 5 at 3:47 pm ET affiliates of a major program on one of the top affiliate networks received a notice that started as follows: The reaction to my tweeting of the above screenshot has ranged from negative [see this Tweet by Charles Born from California, or this one
When Merchants (Unexpectedly) Decrease Affiliate Commissions… Read More »
As we were analyzing end-of-the-month statistics for a client, it has come out that a number of orders which were received by the merchant directly (not via any affiliate) were also “dipped” into the affiliate channel as well (i.e. affiliates received commissions for these orders). This looked very strange to
One Situation When Merchants Must Delete Affiliate Cookies Read More »
I often talk about affiliate marketing being an industry that’s built on relationships. While it is a performance industry with everyone’s focus being on the bottom line, you get more out of your affiliate programme if you have good relationships with your affiliates. This works both ways – the affiliates
In a Relationship-Led Business, Little Things Make a Big Difference Read More »
An affiliate manager has emailed me: I’m researching possibilities to grow and expand our affiliate program and would really appreciate your advice on the following: Currently our company is present as a merchant on CJ, ShareaSale and we have in-house program as well. Since you are familiar with our service,
Common Misconception: The More Affiliate Networks, The Merrier Read More »
A merchant has emailed me the following question: We are looking to expand into Germany. Do you have any German affiliate networks to recommend? I like the idea of going with a Germany-based affiliate network (aka Partnerprogramm-Netzwerk) for a program to target the German-speaking market. As mentioned earlier this year,
German Affiliate Networks (Deutsche Partnerprogramm-Netzwerke) Read More »