Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood […]
How to Motivate Affiliates – Introduction Read More »
Today I would like to show merchants that run affiliate programs how a landing page could kill an affiliate program’s campaign. Unfortunately, most merchants do not do a thorough enough job when putting together landing pages for promos and coupons they offer through their affiliate programs, and I feel like
How to Kill an Affiliate Campaign With a Landing Page Read More »
One of the questions that is most frequently asked by merchants — both those that have just launched an affiliate program, and those that have already been in this business for some time — is: Where, and how can I recruit some of those “super affiliates”? These affiliates [read my
How to Grow a Super Affiliate Read More »
I have been using Twitter to keep in touch with affiliates and other online marketers, to share knowledge and learn from others, as well to post stuff about my personal life. At one point, however, I have realized that some affiliate marketers that I work with may not be interested
Twitter as an Affiliate Program Management Support Tool Read More »
The first American to win the Nobel Prize was Theodore Roosevelt. He was awarded this prestigious prize in 1906 for his instrumental participation in the diplomatic negotiations that preceded the peace Treaty of Portsmouth after one of the most pitiful Russian wars — the one against Japan in 1904-05. The
Problem Created by Leader or Lesson from Russian History Read More »
Cookie stuffing, cookie dropping, forced clicks, or cookie sprinkling is a blackhat marketing method used by affiliates to record tracking cookies on the end user’s machine, without the prior consent of the user, and with the purpose of creating an impression that the customer/user referral is to be attributed to
What Is Cookie Stuffing? Read More »
Much has been written about customer profiling, and the technique has been widely used for precision targeting in both online and offline marketing. Affiliate profiling is something I haven’t seen explicitly mentioned anywhere, but I am positive that many affiliate managers use this technique. Simply because it’s effective. Just as
Affiliate Profiling Proving to be an Effective Technique Read More »
Some merchants are just too busy (or is it too lazy?) to do affiliate marketing the right way. From the setup of their affiliate program [see my yesterday’s post] throughout the very life of it, some merchants just refuse to pay attention to important things… And, at the end of
Merchants Too Busy To Do It The Right Way Read More »
Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came
Merchant Naivete or Common Problems of Affiliate Programs Read More »
Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low-quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the
Incentive or Loyalty Affiliates – Definition and Specifics Read More »