Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came […]
Merchant Naivete or Common Problems of Affiliate Programs Read More »
Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low-quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the
Incentive or Loyalty Affiliates – Definition and Specifics Read More »
Two days ago the Telegraph has proclaimed Britain to reach the “edge of bankruptcy.” Today the Sterling has dropped to its 23-year low vs dollar, and the exchange rate had dipped to: 1 British Pound (GBP) = 1.35 US Dollar (USD). With the crisis hitting Europe (and especially the UK)
Pound Sinks, Britain on Edge of Bankruptcy. Time to Recruit UK Affiliates Read More »
Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing
Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses Read More »
One of the most burning questions every affiliate program manager has is “How does one effectively recruits quality affiliates?” I believe that that a successful affiliate recruitment campaign rests on six pillars. These are: Software Social Media Search Engines Second-Tier Affiliates Summits and Symposiums Symbiosis (or Recruitment Campaigns) I invite
How To Recruit Affiliates? Read More »
I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in
Commission for New Customers Only – Bad Affiliate Marketing Practice Read More »
How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough. During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with
Relationships Are Everything Read More »
In one of “The Future of Performance Marketing” sessions at the Affiliate Summit today, Larry Adams, the product manager for affiliate marketing for the Google Affiliate Network (formerly DoubleClick Performics), has brough up an interesting observation. He has mentioned that upon analyzing statistics, they have discovered that a vast majority of affiliates on
Google AdSense vs Affiliate Links – Go For The Meat! Read More »
I have mentioned this in my presentation at the Affiliate Summit today, but let me reiterate it here again. I believe that there is no such thing as “affiliate management”. If such a phrase (and moreover, such an approach) exists in your organization/team, it’s time to get rid of it!
No Such Thing As Affiliate Management Read More »
Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead.
Inspirational Leadership and Affiliate Program Management Read More »