On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or
Conversion Attribution and Affiliate Marketing Read More »
In the U.K. an ad agency has developed a tool that seeks to leverage the growing popularity of Social Media introducing affiliate marketing to the wider masses (essentially, anyone who is on Facebook can use it, and earn money through it). Dan Clays of BLM Quantum that has created the
"Social Affiliate" Tool, Domino's Pizza, and Affiliate Widgets Read More »
Some of these have been announced earlier elsewhere, while others are really fresh baked, but here are the 4 new tools I haven’t yet blogged about, and want to mention them before I get swamped with other topics for blog posts: 1) NexusAware Database — it is a brand new
Four New Affiliate Marketing Tools Not to Miss Read More »
Brad Crooks, a Colorado-based photographer and affiliate marketer, has posted an important link on his Facebook wall — a link to Tax Foundation‘s new report on the harm and failures of the affiliate/advertising tax: I have purposely highlighted, Brook Schaaf’s comment which I echo 100%. I agree that calling it
How So-Called "Amazon Tax" Harms Thousands of Small Businesses Read More »
Earlier today Colorado-based affiliates participating in the Amazon Associates program (Amazon’s affiliate program) have received a notice of immediate termination. Shawn Collins posted the full text of it here. Here’s an excerpt: Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado
Does Terminating Colorado Affiliates Resolve the Issue? Read More »
A number of interesting posts and articles have appeared online during the first week of March 2010, and I have not touched on any of these in my daily posts. So, I am posting the list below: Affiliate Marketing Webinar on affiliate legislation by Affiliate Advocacy – March 9 at
Spotlight on Links: 1-7 March 2010 Read More »
As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur:
How to Budget an Affiliate Marketing Program Read More »
In an interview I’ve given for the Search Engine Journal (SEJ) — which went live earlier this morning, and may be read in its entirety here — I was asked one of the questions that new affiliates frequently ask themselves (and others too). The question was: “Which niches are more
Most Profitable Affiliate Marketing Niches Read More »
I love statistics, and I was certainly happy to find the below “The State of the Internet” video by JESS3 (Jesse Thomas) on Vimeo today: Only one criticism: being so jam-packed with numbers, a video that’s close to 4 minutes long is frankly a bit hard to digest. I am
Current State of the Internet: 2009 Statistics Read More »
One of my favorite affiliate networks in the world has changed hands again. Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here. Today, it has been reported that “Digital Window, the
AOL Sells Buy.at Affiliate Network to Digital Window Read More »