General Discussion

Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund. – Anthony Bourdain Whether you are an affiliate publisher or a brand with an affiliate marketing program, regardless of how long you have been in this business, you know what our industry

Influencer marketing is relatively new territory. Even just a few years ago, influencer marketing was not like it is today. Today, anyone can start an Instagram account, gain a following, and become an “influencer.” These influencers can charge brands however much they want to for sponsored posts on their feeds.

Note from Geno Prussakov: This is a guest post by our newest guest blogger, Stella Saroyan, an MBA student who specializes in e-commerce and startups  There’s been a lot of talk about omnichannel marketing recently, giving this term a bit of a buzzwordy quality and perhaps making it seem like anyone can

We talk a lot about affiliate recruitment and today we wanted to dive into a specific way to efficiently recruit affiliates if your program is on the ShareASale affiliate network: The ShareASale Recruitment Tool. ShareASale has a wonderful recruitment tool that they open up to their merchants who are on

In the United States, Mother’s Day is celebrated annually on the second Sunday of May. It is never too early to start planning your sales and promotions for holidays, and Mother’s Day is no different. Since we are exactly one month away from Mother’s Day, I wanted to share 4