General Discussion

According to Forbes, current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. E-commerce is expected to change at an even faster rate as brands embrace the power of voice search and Omni-platform/Omni-device options. Voice assistants are already being used to make purchases by […]

China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate management bestseller was translated. The Chinese version was called “70-Days’ Affiliate Advertising Combat”. Don’t ask why. Several days ago, a

Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why many advertisers fail at affiliate marketing is rooted in the poorly done work when setting up their affiliate programs. Having

2018 is nearly behind us. We hope that you all are having a successful Q4 and have had a successful 2018 as a whole. As we look forward to 2019, we wanted to take a moment and put together a post to serve as a guidebook to being an effective

However exciting of an affiliate marketing ride 2018 has been, it’s coming to an end; and it’s time for us to bring you our annual compilation of expert predictions on the trends to watch in the coming year 2019. As is already customary (you may find it interesting to review

Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund. – Anthony Bourdain Whether you are an affiliate publisher or a brand with an affiliate marketing program, regardless of how long you have been in this business, you know what our industry

Influencer marketing is relatively new territory. Even just a few years ago, influencer marketing was not like it is today. Today, anyone can start an Instagram account, gain a following, and become an “influencer.” These influencers can charge brands however much they want to for sponsored posts on their feeds.