New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert
Is Your Marketing Fostering Customer Engagement? Read More »
In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here].
Are You Measuring and Analyzing or Flying Blind? Read More »
I’ll be honest with you: I haven’t watched one second of the Super Bowl. I was shoveling my snow after the super snow weekend. I’m just not a big fan of (American) football (I’m a soccer man). What I did watch, however, were all of the Super Bowl commercials. Those
Top 3 Super Bowl Commercials 2010 Read More »
Over the past few months my wife and myself have become huge fans of Darrell Bush’s art, and shortly after falling in love with his paintings we were happy to find out that Buffalo Games produces jigsaw puzzles based on his artwork. We bought our first one some two months
Don't Decrease Conversion by Making It Hard to Shop Read More »
Judging by the stats for the past 60 days, the 5th most popular post (by views) in my blog has been my Historic 2009 Snowfall in Virginia one posted on December 20, 2009 after it’s been snowing for two days straight. Everyone who thought that was the super snow (including
Super Snow is Back to Virginia and DC Read More »
Yesterday an important information has been posted by Kellie Stevens of Affiliate Fair Play in the 5StarAffiliatePrograms’ forum. Her alert is about a fairly newly created contextual adware that operates according to a model similar to Zango, Clicksor, or MediaTraffic. As an advertiser, you may buy traffic on DirectCPV.com which
Parasite Alert: DirectCPV / LoudMo Contextual Adware Read More »
It seems like this has been just yesterday, but another 100-day period has passed, and since in the course of it I have consistently blogged at least once a day, I feel like it’s a good time to celebrate. Yes, we’re gonna have another contest!! This time we have over
400th Day Contest: Computer & Internet Jokes Read More »
Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually
Marriage of Mobile and Social Read More »
Following the states of New Mexico, Virginia, Colorado and Mississippi, the state of Vermont — whose 2010 budget deficit is not as bad as that of the other four states, but is still at some $300 million this year — has stepped onto the “affiliate tax” path too. Melanie Seery
Vermont Steps Onto Affiliate Tax Path Read More »
Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or
Search Market Growth and Implications for Affiliates Read More »