Interesting observations have been published by comScore just two days ago. Having analyzed the U.S. online sales data during the first 48 days of the November – December in 2009 versus the same time period in 2008, they have arrived at statistics which mean that Cyber Monday is no longer
Cyber Monday No Longer the Busiest Online Shopping Day Read More »
The affiliate program support team at Target has tweeted: So I’ve decided to dig deeper into it. Target seems to refer to the National Retail Federation’s data quoted by Reuters. On Wednesday (December 16, 2009) in their U.S. consumers fall behind in holiday shopping article Reuters reported: Consumers on average
Christmas Shopping Isn't Done Yet Read More »
There are different ways to look at the snowfall we’ve had in Northern Virginia between 18th and 19th December 2009. Some are attributing deaths in car crashes to it (makes me wonder if they’d do the same had it happened in a Virginia heavy autumn rain so typical of this
Historic 2009 Snowfall in Virginia Read More »
Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate
Top 7 Interactive Channels to Keep an Eye on Read More »
When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand
Holiday Niches or How to Make Annual Salary in One Month Read More »
ShareASale‘s annual Performance Awards were instituted in 2008, but time flies fast, and 2009 is already coming to an end. So, yesterday ShareASale has announced the winners for Year 2009. The Performance Awards are given in six categories, and eight winners have been selected this time: one per each of
ShareASale Announces 2009 Performance Awards Winners Read More »
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the
Poor Affiliate Communication: AJ Madison Case Read More »
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7
Bright Future for Coupon Affiliates Read More »
On November 25 of 2009 Reg.RU has opened up registration of Russia’s new top level domain names – the .РФ (.RF) TLD. The peculiarity of this TLD is that the entire domain name is typed in Cyrillic (no mixes with Latin letters allowed), which has been introduced to simplify the
Cyrillic Domain Names and Weaknesses of Legislation Read More »
Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and
Social Affiliate Marketing or Social Cause Marketing? Read More »