Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to
Value of Click and Quest for Perfect Attribution Model Read More »
Wow! Look at the Twitter trends: Add the other holiday-related “popular topics” (like Santa, Christmas, etc), and no doubt the spirit of the winter celebrations is all around us! 🙂 I wish all of my readers a very Happy New Year too: In Russia it is customary to send proper
Happy New Year 2010! Read More »
Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not
American Home Shield, Direct Marketing & Affiliate Recruitment Read More »
Having analyzed this holiday season’s performance of the top US and UK online retailers, ForeSee Results has published two interesting lists where they rank the top 40 e-tailers in each country according to the American Customer Satisfaction Index [more about ACSI]. Yesterday they published the UK data where the top
Top 10 US and UK Online Retailers by Customer Satisfaction Read More »
Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out
McKinsey Stresses Importance of Multichannel Retailing Read More »
The 2009 list of industry’s conferences has had great popularity, and the time has come to compile our 2010 list. Below you will find a comprehensive list of affiliate marketing conferences, conventions and symposiums to choose from in the year 2010. If I have missed an event that must be
Affiliate Marketing Conferences – 2010 Read More »
Yesterday I blogged about the adoption of the new technological developments by Americans. This morning we called my wife’s grandmother who has turned 90 (yes, ninety!) on the Christmas Day. My mother-in-law brought her laptop to “babushka Polina” (by the way, “babushka” has nothing to do with nesting dolls; it’s
Life-Extending Optimism Read More »
In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the
Americans Express Opinions on Technological Developments Read More »
Joy to the world! the Lord is come; Let earth receive her King; Let every heart prepare him room, And heaven and nature sing… Wishing you a very Merry Christmas! May the wonder of this very special celebration fill your heart with joy, your house with laughter of your loved
Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss: The blog post that appeared on Google Retail Blog earlier this month (and the one that
Ready for Post-Holiday Shoppers? Read More »