On September 14, 2015 an interesting report got published in the UK. Based on a survey conducted collaboratively by Smart Insights, eCommerce Expo and Technology for Marketing & Advertising it polled more than 1,000 marketing professionals asking them “about their current digital skills, how they wanted to develop and what trends they saw […]
Affiliate Marketing is the Most Desired Digital Skill of 2015 Read More »
Years ago, the world’s largest affiliate marketing forum, ABestWeb, introduced an “Inner Circle” — a private forum within the forum, with one prerequisite for access: reaching a threshold of “500 of more posts.” This was a brilliant idea based on granting behind-closed-doors conversation access to those forum members who had proven their seriousness about
Does Affiliate Marketing Have a Problem of Inner Circles? Read More »
I have been running these contests for the past few years, and with the 2015 New York Affiliate Summit being just around the corner (the dates for this year’s East Coast show are August 2-4, 2015), I am happy to announce that I have 5 Networking Plus Passes (currently valued at
Comment to Win 1 of 5 Affiliate Summit East 2015 Passes Read More »
On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be
FTC Updates Guidance on Disclosures of Affiliate Links Read More »
Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale
Affiliate Program's Performance is Everybody's Business! Read More »
I am sure you have seen more than one of these over the years and, quite possibly, contemplated starting a one-product ecommerce website of your own, or… already have one. From digital products to gadgets of all sorts, and from single service offers to simply one type of product sold on one given
Single Product eCommerce Websites and Affiliate Marketing Read More »
Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based on the reviews, it’s been one of the most successful speeches of mine. My presentation on the “55 Must-Haves in Every Affiliate Manager’s Toolbox” was
Affiliate Summit West 2015 Reviews of Prussakov Session Read More »
<![Looking for an updated list? The 2016 Calendar of Events may be found here] With the year 2015 just beginning, it is a good time to put together my newest list of affiliate marketing conferences, conventions, workshops, and other events not to miss in 2015. This is my seventh time putting together
2015 Affiliate Marketing Conferences and Events Not to Miss Read More »
. It is December 31, and on the last day of 2014 I can think of no better topic to blog about than review the year that is coming to an end, outlining the key trends we have witnessed in the course of the year. The following five stood out most prominently for
2014 Affiliate Marketing Year in Review: 5 Key Trends Read More »
Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing”
Affiliate Marketing? Don't Get Tangled Up in Definitions! Read More »