General Discussion

2017 Affiliate Marketing Trends and Predictions from 10 Top Experts

The New Year of 2017 is quickly approaching, so much so that earlier this week I caught myself writing “2017” instead of “2016” at the end of this year’s date, and as it does, I’ve reached out to a hand-picked selection of affiliate marketing influencers seeking their input on what they […]

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2017 Affiliate Marketing Conferences and Events to Consider

It’s that time when the next year’s budgets are being finalized and professionals interested in affiliate marketing are contacting us about the conferences they should consider attending in 2017. The reason being that every year since 2009 we’ve published our lists of all affiliate marketing conferences and events known to us —

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7 Affiliate Marketing Podcasts To Listen To

[Last Updated: 5/17/2019] Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all

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The Step-By-Step Guide to Creating Awesome Content in the Affiliate Industry

Life isn’t easy for content marketers working to promote a brand online. There is a lot of suspicion surrounding many of the most popular business types associated with affiliate marketing – let’s take gambling as a key example. When you take a closer look at the perception of gambling on

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Affiliate Marketing – Effective Online Fundraising Method

When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of;

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered

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2016 Affiliate Marketing Conferences, Trade Shows, Events

[See the list of 2017 affiliate marketing conferences & events here] Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider attending in 2016. Some are

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Affiliate Marketing – One of Top Customer Acquisition Methods

For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has

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