As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1) […]
Pseudo-Couponing: Deceptive & Zero-Value-Added Technique Read More »
Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale. As I was adding more
Programs on Multiple Networks: Parasites Hurt All Read More »
…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly
Google Suggest Now Helps Prevent Trademark Poaching Read More »
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii)
Affiliate Marketing Program is Like a Lawn Mower Read More »
Bank of America’s Online Banking has had a long history of awards, and at the time of this writing it has over “one million of active mobile banking customers” [source]. The bank holds the “Webby Award and Webby People’s Choice Award in the online banking/bill pay category” for the year
Case of Usability Failure: Bank of America Online Banking Read More »
Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the
Cookie Retention Study Reveals Important Data Read More »
A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax. A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the
Missouri Looks in the Direction of Advertising Tax Read More »
The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email: In our next newsletter we would like to push an extra 1% commission for anyone who puts some
SEO Link Building in Affiliate Marketing – Affiliate Perspective Read More »
An affiliate wrote: I am one of your affiliates and have an affiliate link on my web site www.hisURLhere.com for your store. My site is new this month and I’m working on building traffic (which would benefit both of us) by getting others to link to my site. I was
SEO Link Building in Affiliate Marketing – Merchant's Perspective Read More »
In response to a reader’s request under my “Affiliate Marketing Conferences – 2009” post, I have decided to compile a list of the Internet marketing conferences to attend during the remaining months of 2009: Sept-Dec 2009 Internet Marketing Conferences 09/01-09/02 – ad:tech Chicago (Chicago, IL) 09/02-09/03 – ad:tech Tokyo (Tokyo,
Internet Marketing Conferences – 2009 Read More »