Today I’m missing an event that I’ve always wanted to go to — Google Affiliate Network Client Summit, an invitation-only event which traditionally takes place in Chicago every summer. This year, unlike before, I received an invitation to speak at the event. However, numerous circumstances made it impossible for me to […]
Where is Affiliate Marketing Headed? Read More »
A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down
A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few
What Will Online (and Affiliate) Marketing Look Like in 2015? Read More »
Signs (and news) of e-commerce growth are always exciting to follow. United States In the U.S., for example, eMarketer expects a 15% YOY growth in 2011, and some $362 billion by the end of 2016. Chris Goward‘s recent tweet read: Good news! Ecommerce sales to reach $224.2 billion this year, up
2011 Global E-Commerce Forecasts and Statistics: USA, Europe, China Read More »
In the course of the past 5-7 days the question that I was asked more often than any other was: What is the size of affiliate marketing industry? While there is no one place which answers this one, there are hints and bits of information all around the place, and
Size of Affiliate Marketing Industry Worldwide Read More »
How many different online marketing channels are you employing simultaneously? Let me guess… At least three; maybe five or more. If you’re reading my blog, then you, probably have an affiliate program. Besides it, you’re more than likely also engaged in paid search, SEO, social, possibly display and/or remarketing initiatives;
Will 2012 Be the Year of Attribution Modeling in Online Marketing? Read More »
Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown: Direct — 50% Social — 40% (with nearly 1/2 from StumbleUpon) Search — 10% These numbers amused me to say the
Search Versus Social: Analysis of One Blog's Traffic Sources Read More »
Over the past couple of years, many of the world’s top business schools have become pretty active on social media, Twitter included. In fact, some maintain several accounts (for example, I could count 5 different Twitter account for University of Chicago’s Booth School of Management; yet, since my below ranking
World's Top 20 Business Schools to Follow on Twitter Read More »
It’s Friday again, and the #FollowFriday undertone of this post seems to be more than appropriate. I don’t know about you, but the amount of information (from quality to mere noise) distributed via social media overwhelms me at times… So, as mentioned not too long ago, one of the methods
7 Online Marketing Thought Leaders – When They Talk, I Listen Read More »
Quick timeline: Dec 1, 2011 — new brand’s website launched Dec 5, 2011 — official announcement and press release go live Jan 12, 2012 — second press release is published Dec 6, 2011 – Jan 18, 2012 — over a dozen of articles appear Analyzing the keywords that drive traffic
New Brand Claims Google Instant for Competitive Key Phrase Read More »