Welcome to the “Affiliate Marketing Legends” ! This new interview series of mine seeks to highlight the movers and shakers of affiliate marketing — those influencers who have been shaping our industry, contributing to it in multiple meaningful ways. As I interview these affiliate marketing heavyweights, I will seek to spotlight both […]
Q4 is the most wonderful time of the year. According to Adobe Digital Insights, the online holiday shopping season in 2017 topped expectations. The Thanksgiving weekend saw shoppers spending over $19B dollars during the days between Thanksgiving and Cyber Monday. Over $7B was spent on tablets and smartphones over the
How to Prepare Your Affiliate Marketing Program for Q4 Read More »
Your online business is doing well. You have good traffic, a strong following, yet you feel like you need another jolt to keep growing. This means it might be time to launch an affiliate program, but where do you start? Today I’m going to go over several mistakes to avoid
Mistakes to Avoid When Launching a New Affiliate Program Read More »
There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been supported by relationships. It’s true that people do business with the people they like. Therefore, it is extremely important to
Top 10 Rules of Engagement for Affiliate Relationships Read More »
Influencer marketing is relatively new territory. Even just a few years ago, influencer marketing was not like it is today. Today, anyone can start an Instagram account, gain a following, and become an “influencer.” These influencers can charge brands however much they want to for sponsored posts on their feeds.
How to Get the Most Out of Instagram Influencers for Your Affiliate Program Read More »
So you are ready to take the affiliate world by storm. The first big hurdle is to decide what you are going to pay your affiliates. Affiliates who refer sales to you get a commission once a sale (or a different conversion action) is completed. Payments can be either (a)
How to Determine What Your Affiliate Program Commission Rate Should Be Read More »
The reality of the affiliate marketing landscape is such that some verticals are greatly represented on concrete affiliate platforms but not so much others. Software affiliate programs, however, are a notable exception. They are all around the place, which turns finding them into an interesting exercise. To ease the process
Best Software Affiliate Programs: Where to Find and How to Join Them Read More »
Whatever “how to” question you seek to answer online, whenever it falls into the realm of “affiliate marketing” Google suggests you also consider: I love the concretization in the third question there! You don’t want to just “become an affiliate marketer” but get successful at that. Many a time have I talked
How to Become a Successful Affiliate Marketer: The Recipe Read More »
For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s approach in my writing and conference presentations, and even trying myself as an Amazon affiliate. Yesterday afternoon I was excited
5 Lessons to Learn from Amazon’s Affiliate Survey Read More »
Note from Geno Prussakov: This is a guest post by our newest guest blogger, Stella Saroyan, an MBA student who specializes in e-commerce and startups There’s been a lot of talk about omnichannel marketing recently, giving this term a bit of a buzzwordy quality and perhaps making it seem like anyone can
Can You Afford Not to Invest in Omnichannel Marketing? Read More »