Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of […]
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Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the most out of the holiday weekend. These long holiday weekends only come around a handful of times per year so
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The daily activities of each affiliate manager may vary, but there are several core tasks that every affiliate manager much perform every day; and it doesn’t matter if you are on a payroll or operate as an outsourced affiliate manager. Let’s take a close look at some of those key
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Nowadays more and more e-commerce and service companies turn towards social media. In the world of high social interaction, their products require a huge boost from social media influencers. The main goal is to spread the word and as a result — get more sales. The hardest part is to
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Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get through to them. I call this “outreach blindness”. This problem is very real and affiliates are tough to blame here.
Battling Outreach Blindness: How to Get Your Affiliate Program Noticed Read More »
We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers into their program. The most common way to attempt to contact potential new partners is through email. Unfortunately, email is
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In the United States, Mother’s Day is celebrated annually on the second Sunday of May. It is never too early to start planning your sales and promotions for holidays, and Mother’s Day is no different. Since we are exactly one month away from Mother’s Day, I wanted to share 4
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A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For example: brand name + coupon, brand name + review, brand name vs competitor, and so on. Typically, when an affiliate
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As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are helping yourself. Let’s take a look at a few ways to help your affiliates help you. Provide them Resources Providing
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When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80% of our time actively recruiting new affiliates into our affiliate programs. Thus, it’s important to really know how to do
Affiliate Recruitment: 4 Tips to Follow Up via Email Read More »