For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL […]
The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program Read More »
In May of this year the inaugural European Affiliate Management Days was held in London. It was a success. Here is a video on it where you may find testimonials from Matthew Wood of PerformanceIN, Graham Jenner of TopCashBack.co.uk, and Andrew Warren-Payne of Econsultancy, as well as a brief conference
(Video of) Affiliate Management Days London 2013 in Testimonials Read More »
It seems like only yesterday I conceived the idea of creating a niche conference — one dedicated to all things affiliate program management and affiliate program optimization. I called my brainchild Affiliate Management Days (or AM Days in short) and since our very first conference in 2012 we’ve already had
To Speak at Affiliate Management Days SF 2014, Apply by September 6 Read More »
Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to
Example of Oxymoronic Approach to Affiliate Relationship Management Read More »
Much has been happening in the affiliate marketing world lately. Even though August 2013 isn’t over yet, I think it is safe to presuppose that the below 7 news are definitely the ones that you do not want to miss. So, here they are in chronological order: 1. Affiliate Marketing
7 Affiliate Marketing News Not to Miss in August 2013 (Second Half) Read More »
The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max,
10 Tips to Increase Your Affiliate Traffic's Conversion Rate Read More »
I hate the word “dummies.” I’d much rather hear newbies call themselves “aspiring affiliates” or “beginning affiliate marketers.” And I can’t count how many times I have been asked to write a book for people like these — those who are interested in learning how they can earn money as
New Affiliate Marketing Guide / Book for Beginners and "Dummies" Read More »
Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by
Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month Read More »
I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the
Affiliate Networks Provide Infrastructure. Management is Separate Read More »
One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has
24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates Read More »