I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by […]
GeoRiot as Solution for International Affiliate Marketing. Interview Read More »
Interestingly enough, in late 2011 when blogging about “affiliate manager education in San Francisco in March” (implying the first Affiliate Management Days) Affiliate Summit’s Shawn Collins (coincidentally) antedated what is going to happen in early Spring of 2014. As you may have already heard, in March of 2014 (just like
Affiliate Marketing Training – Management Workshop in San Francisco Read More »
Last month Cynthia of Marketing Pilgrim urged us to get ready for the 2013 “holiday shopping season” to start sooner and be shorter (25 days versus 31 in 2012). Yahoo! picked up the topic, reminding us of the key shopping dates, again comparing 2013 to 2012. Well… last year “some
Maximizing Your Affiliate Program Performance During Holiday Season Read More »
Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent Read More »
Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA
Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream Read More »
Education is an important part of any professional’s personal improvement. In an area as diverse as digital marketing, it is important to keep up to date and look at how you can apply new (or sometimes old) ideas and methodologies to current problems. I also think once you have learnt
Education Improves a Situation Read More »
If you are looking for new customers, affiliate marketing is one of the most cost-efficient ways to land these. Whether you are looking for sales, leads, calls, subscriptions, downloads, free trial requests, or anything else… B2C or B2B… you must look into promoting your business via an affiliate marketing program.
American Marketing Association Baltimore: Affiliate Marketing Event Read More »
It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial
Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer Read More »
Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd
Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers Read More »
Not too long ago I announced my newest book — Quick Start Guide to Affiliate Marketing, a practical reference guide for aspiring affiliates. Just 4 days after the launch, the book became an absolute bestseller in all three Amazon’s sections where it was placed: E-commerce books, E-commerce eBooks, and eBooks
Quick Start Affiliate Guide Downloaded More Than One Thousand Times Read More »