We recruited a new (and very promising) affiliate into a ShareASale-based affiliate program we manage. To help them facilitate conversions we created an exclusive coupon code for them to promote. Once the coupon was uploaded and assigned to them, we emailed them: We’ve added the code an exclusive ShareASale coupon […]
Anatomy of ShareASale Affiliate Links and How To Set One Up Read More »
My favorite season of the year is coming, and while there’s still time for you to plan your trips to the conferences where I will appear, I’d like to highlight the two at which I am set to speak this autumn. In both cases I will tackle affiliate program management
Affiliate Management: Prussakov's Fall 2012 Speaking Engagements Read More »
———————————- UPDATE [of 8/23/2012; 7:32 pm ET]: By the end of Day 8, we’ve had 2 more affiliates react to the follow-up email which bumps success rate to 42%. ———————————— As an outsourced affiliate program management agency we have recently took aboard an aged affiliate program. Having analyzed their current
Possibly the Best Way to Boost Affiliate Program Performance Read More »
A week ago Murray Newlands, grabbed me by the sleeve in the Affiliate Summit East 2012 Registration Area (as soon as I received my badge), and asked if I’d like to be interviewed for Performance Marketing Insider. “With pleasure” was my answer, and here is the video of that interview:
5 Success Tips for Affiliate Marketing Managers Read More »
Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on
5 Keys to Building High-Impact Relationships in Affiliate Marketing Read More »
I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions. You could have a number of different objectives that you want to achieve but it can be best
Affiliate Marketing: Measuring Promotion Success Read More »
Affiliate Summit East 2012 is just around the corner, and looking through the conference’s agenda I couldn’t help but highlight affiliate management-related sessions on it. There is a number of really promising ones to look forward to, and today I’d like to bring you my (chronological) list of the top
Top 10 Affiliate Summit East 2012 Sessions for Affiliate Managers Read More »
Up until this year I haven’t seen much quality material put together on this subject; and I’m glad to see more good content being put together as time goes. Today I’d like to draw your attention to three such comparisons of the two ways to manage your affiliate program. 1.
In-House vs Outsourced Affiliate Management: 3 Comparisons Read More »
As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up
Affiliate Marketing Objectives – Share Them Don't Keep Them Secret Read More »
A few hours ago Priest Willis who manages BuyCostumes.com affiliate program (yes, a direct competitor of our client, but he does deserve the mention for spotting it) tweeted: Wow! OPMs, affiliate mgrs, affiliates, what do you think about this? tcrn.ch/Md6zW1 — Priest Willis (@priestwillis) July 10, 2012 He has
Affiliate Links on Social Media Platforms: My Opinion on Subject Read More »