Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically, […]
Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots Read More »
It seems like only yesterday — with a butterflies-in-my-stomach type of excitement — I announced the launch of the world’s first affiliate program management conference. In case you missed the San Francisco one in March (which turned out to be a great success), here are the recaps of all 29
Affiliate Management Days Coming to Florida. Apply to Speak Read More »
Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the
Creativity in Everyday Work or Zombie Apocalypse as Incentive Read More »
An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a
Affiliate Managers: How They Are Compensated and How Much They Earn Read More »
Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT
Affiliate Manager Active on Social Media? But Does It Add Value? Read More »
[Liveblogging from Affiliate Management Days SF 2012] In case you’ve missed my opening remarks at the first-ever Affiliate Management Days (AM Days) conference in San Francisco earlier this morning, among the things that I’ve talked about were the challenges that affiliate managers face today. I believe there are at
7 Challenges Affiliate Managers Face Today Read More »
Every single day I get emails with questions related to affiliate program management. Some folks are looking for a free advice, while others are willing to pay for it. Whichever group you fall into, this post should help, as today I’d like to bring you both free ways to get
8 Ways to Get Advice on Affiliate Program Management Read More »
It seems like it has been only yesterday that I broke the news of the first-ever affiliate management conference being planned… We’ve gone a long way since that first announcement. The agenda is packed with great educational sessions from 28 speakers, including such affiliate marketing legends as Todd Crawford, Kim
First Affiliate Management Conference: 4 Weeks Left, Books Giveaway Read More »
Every email sent to an affiliate threatening them with “termination” unless they do something (and here it doesn’t matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in traditional
Motivation by Threat Never Works – Especially with Affiliates! Read More »
A frequent mistake that leaders, and managers of all kinds (including affiliate program managers), commit is failing to admit mistakes. It is a very destructive path to follow. The main reason being that it compromises your integrity, which is, actually, the most important characteristic for any leader. Addressing this problem in
Integrity – Affiliate Manager's Most Admired Characteristic Read More »