3 Questions You’ve Never Thought of Asking an Affiliate Manager

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

A recent blog post by Logan Thompson made me think in the direction of “questions to ask your affiliate manager”, but in a slightly different way. Here are the 3 questions you may have not thought of asking your affiliate program manager: What’s your favorite drink? — Whether it is their favorite latte, or cocktail, Read More …

Affiliate Networks are Not Affiliate Managers

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

There is a book co-authored by Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, and entitled Internet Marketing: Strategy, Implementation and Practice. In the chapter on Traffic Building the authors spend some time talking about affiliate marketing. One thing that jumps right at me is the following statement: To manage the process of finding Read More …

Networking with Affiliate Managers

Posted onLeave a commentCategoriesAffiliate Program Management

Someone was searching my blog for a phrase “networking with affiliate managers”, and I’ve decided to devote my today’s post to this. There is, in fact, a place where you can discuss affiliate program management questions with colleagues, meeting other affiliate program managers online. It is the Affiliate Program Management group that I run on Read More …

Affiliate Marketing Program is Like a Lawn Mower

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) motor oil, and (iii) persistence. Read More …

Three R’s of Affiliate Program Management Success

Posted on13 CommentsCategoriesAffiliate Program Management, General Discussion

Throughout my own affiliate program management practice, and examining other affiliate managers’ styles and techniques, I have noticed that all successful AMs and OPMs* exhibit the three characteristics that I believe to be the key components of success (not only in affiliate program management, but in any management/leadership). If you want to be a successful Read More …