To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software […]
Can Small Businesses Afford Affiliate Marketing? Read More »
I am tired of seeing the affiliate marketing industry being misrepresented as just another one of those get-rich-quick schemes! Hundreds, if not thousands, of websites are full of promises of helping you turn in a quick buck if only you buy their eBook or, even, join their affiliate program. Twitter
When Affiliate Marketing is Being Misrepresented Read More »
Yesterday, I tweeted asking people for a recommendation on a good coffee grinder suitable for espresso grind, and a friend has recommended me a good one, linking to Amazon through his affiliate link. You may read the rest of story here, but my today’s focus is not on that story
Affiliate Marketing on Twitter – Add Value Read More »
If you are an advertiser or an affiliate that markets to modern moms, the recently released “Digital Mom” Report is a must-read for you! The publication was put together by Razorfish and CafeMom, and it is chock-full of useful data on how moms utilize and engage with the channels that
Marketing to Moms in the Web 2.0 Age Read More »
A poll was posted at ABestWeb today where one of the affiliates is asking other affiliates to express their opinion on whether ShareASale, an affiliate network known to stand up for affiliates’ interests, should start allowing affiliates to use downloadable toolbars in their marketing. The question stems from this post
Toolbars in Affiliate Marketing Read More »
I’ve been reading the current issue of the Search Marketing Standard magazine, and the article by Laura Callow draw my attention. She wrote on why PPC marketing is recession-proof, and the 5 reasons for her conclusion were: (i) the growth of end user exposure Internet and use of search engines,
Recession-Proof Affiliate Marketing Read More »
Let me start with a story, a true story. I hosted a table at the last Affiliate Summit’s Meet Market. Meet Markets are networking events held for the purpose of affiliates, merchants, affiliate networks, outsourced affiliate program managers, and other agencies to “meet-and-greet” each other during the first day of
ShopAtHome.com or How Affiliate Marketing Gets Hurt Read More »
There have been questions coming from affiliates regarding the new Internet Explorer’s ( IE8 ) InPrivate Browsing function and its possible negative effect on affiliate marketing. InPrivate Browsing essentially allows the web user to surf the web in the “incognito mode” or leaving no entries in the browser history, no
Will IE8 InPrivate Browsing Hurt Affiliate Marketing? Read More »
Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement. This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to
Speak Passionately About Things That Matter Read More »
Today is the first day of the new year, and I wish 2009 to be a Happy New Year for you, your family, and your business. Today is also the birthday of Betsy Ross, the legendary maker of the first American flag, one designed during the American Revolution, and one
Affiliate Marketing Needs a New Beginning Read More »