Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) […]
Affiliate Marketing Program is Like a Lawn Mower Read More »
Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 practical tips for affiliate marketers, some of
30 Practical Tips for Affiliate Marketers Read More »
An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While
Most Frustrating Thing About Affiliate Marketing is . . . Read More »
Almost three weeks have passed since I have blogged about keyword-rich domains as a part of the peel-the-inventory method, but after reading today’s post on the topic by Ann Smarty, I have decided to single this one idea out, and write about it separately. I have seen this method working
Idea for Affiliates: Build on Keyword-Rich Domains Read More »
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a)
Affiliate Marketing as Solution for Tough Times Read More »
What’s an easy way to explain affiliate marketing to a friend, colleague or family? I am sure every affiliate marketer had to ponder on this question at one point or another. Let me suggest a simple explanation that you may find of help. Short Explanation You’re a kid. It’s a
Explaining Affiliate Marketing with Ice-Cream Truck Illustration Read More »
If you are running out of ideas of how to promote a merchant, here’s something you can do: peel their inventory to arrive at long tail key phrases to target. Say, you are promoting a footwear merchant that has an extensive inventory of different brands and kinds of shoes. Let’s
Idea for Affiliates: Peel Merchant's Inventory Read More »
Time and again I see “affiliate marketing” and “affiliate marketers” represented in images similar to this one: Is this an accurate way to describe this business? I personally believe, it is not. While successful affiliate marketing does bring about a tremendous freedom, it is simply unjust to portray affiliate marketers
Affiliate Marketers' Workplaces Read More »
At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current
More European Advertisers Consider Affiliate Marketing Read More »
Double dipping — used in the classic context of a merchant running an affiliate program on two (or more) affiliate networks — is an instance when an affiliate receives their commission twice (or, figuratively speaking, dips his/her cracker into the commission sauce twice): on each of the two (or more)
Double Dipping in Affiliate Marketing Read More »