Yesterday, Shopify has put together a good post on how to use “About” pages to increase sales. As I was reading through it I was reminded of how many merchants who run affiliate programs either (a) have lousy “Affiliate Program” pages, or (b) don’t have any such pages at all,
How To Use "Affiliate Program" Page to Recruit Affiliates Read More »
You know the phrase “you don’t get a second chance to make a first impression”? Well, it is exactly the same way with affiliate program descriptions: an affiliate will rarely give it a second look if it has made a bad impression during the very first read. Being the first
5 Claims That Turn Affiliates Off Read More »
Over 10 days ago I asked affiliates to help me figure out what pieces of information they really want to see listed in affiliate program descriptions. As you may remember, I came up with 9 options, put them into a ranking poll, and asked affiliates to prioritize them. Today I’d
Top 5 Pieces of Program Information Affiliates Care About Read More »
Yesterday as I was working on texts of several affiliate program ads to be run on an affiliate network, I faced an interesting question. This particular network now (yes, it’s a fairly new feature) allows me to pick 5 key-points to outline through bullet points (see image below). I love
Affiliate Program Description: What Key Points to Cover? Read More »
While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose.
10 Clichés Affiliate Managers Should Avoid At All Costs Read More »
The advertiser’s affiliate program description page is frequently the first place from which a prospective affiliate learns about the program. It is also the main place to which an affiliate turns to when looking for affiliate program details and conditions. There are different ways to word the text and the
How To Construct a Good Affiliate Program Description Read More »
Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright
Three P's to Remember Before Sending It Off Read More »
I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i)
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