How To Use “Affiliate Program” Page to Recruit Affiliates

Posted on2 CommentsCategoriesAffiliate Program Management

Yesterday, Shopify has put together a good post on how to use “About” pages to increase sales. As I was reading through it I was reminded of how many merchants who run affiliate programs either (a) have lousy “Affiliate Program” pages, or (b) don’t have any such pages at all, and simply redirect that “Affiliates” Read More …

10 Clichés Affiliate Managers Should Avoid At All Costs

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

While there are multiple ways to define cliché in light of our context here I personally prefer the following one: “A trite expression, often a figure of speech whose effectiveness has been worn out through overuse and excessive familiarity.” [source] I’ve added the emphasis/underlining to the above definition on purpose. Someone said that you never Read More …

How To Construct a Good Affiliate Program Description

Posted on15 CommentsCategoriesAffiliate Program Management

The advertiser’s affiliate program description page is frequently the first place from which a prospective affiliate learns about the program. It is also the main place to which an affiliate turns to when looking for affiliate program details and conditions. There are different ways to word the text and the lay out the page, but Read More …

Three P’s to Remember Before Sending It Off

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s),  you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright mistakes in the text. They Read More …

5 Common Problems in Affiliate Program Descriptions

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i) cookie duration (we all know Read More …