Affiliate Toolbars, Adware and Malware: 19 Resources to Study

Posted on1 CommentCategoriesSpyware & Parasites

You will hear them called “adware,” “malware,” “parasiteware,” and “spyware;” you will see them come in forms of toolbars, browser plugins, BHOs, pop-ups, and pop-unders. As Harvard’s Ben Edelman would say, “the techniques vary, but the key tactic is the same” — “finding a way to get between the user and the merchant, in order to claim Read More …

An Invisible Thief: Affiliate Adware and Plugins

Posted on2 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

The best affiliates are highly motivated to make sales and use whatever tools available to interest potential customers, including ever-developing technologies and apps. Although this is generally a good thing for the merchant, affiliate managers must be discerning which promotional methods are acceptable and which are not. Several types of software and browser plugins can Read More …

Surprising Example of (Toolbar) Affiliate Transparency

Posted on10 CommentsCategoriesAffiliate Program Management, Spyware & Parasites, Thoughts for Affiliates

Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a toolbar affiliate, which was covered Read More …