Affiliate Marketing – One of Top Customer Acquisition Methods

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For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) Read More …

Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

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IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) Read More …

Per Forrester Affiliate Marketing is Second Only to Paid Search

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I’ve just come across an interesting article by Multichannel Merchant, a Chief! Marketer publication, where the author looks at the results of The State of Retailing Online 2010 survey recently conducted by Forrester Research for Shop.org. Comparing paid search to social media marketing, Multichannel Merchant points out: …According to the results, merchants that earned less Read More …

Importance of Online Coupons for Shoppers, Retailers, Affiliates

Posted on8 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools on which consumers depend while Read More …

Social Media Use on the Rise, Affiliate & Mobile Underestimated

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Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and what they overlook. Here are Read More …

McKinsey Stresses Importance of Multichannel Retailing

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Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out that while in the course Read More …

UK: Digital Advertising Overtakes All Other Channels

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Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in the UK has accounted for Read More …