I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list …
Top 10 Resources for Digital Marketing and Ecommerce Professionals Read More »
John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball! …
Affiliate Marketing and Playing Without the Ball Read More »
Twitter has just added a new feature — Twitter Lists. You can now create your own lists of Twitter users that you wish to follow. The cool part is that to add someone to the lists you actually do not need to follow them. Your list can be private or …
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They …
An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While …
Most Frustrating Thing About Affiliate Marketing is . . . Read More »
The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may …
4 Cornerstones of Effective Affiliate Marketing Education Read More »