Could Tolerance Be a Way of Education?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They either get it” or deserve Read More …

Most Frustrating Thing About Affiliate Marketing is . . .

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While there is very little that Read More …

4 Cornerstones of Effective Affiliate Marketing Education

Posted onLeave a commentCategoriesArticles & Publications, General Discussion

The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may download this newest issue of Read More …