Black Friday and Cyber Monday are just around the corner, and consumer interest (which started increasing as early as Summer this year) in both of these days and everything that’s connected with them is quickly growing. Not sure if you know about it or not, but Google has an awesome […]
Using Google Think Holiday in Your Marketing Research Yet? Read More »
Coincidentally or not, but 3 of the 6 major US affiliate networks — and here I imply Commission Junction, LinkShare, buy.at, ShareASale, Google Affiliate Network and AvantLink — announced holiday deals and offers of their merchants on November 17, 2010. These are: LinkShare affiliate network (in a blog post): ShareASale
Affiliate Networks Announce Holiday Deals and Offers Read More »
I know, more than likely this has been happening during previous years too, but this year I can witness it first-hand (a month ago I’ve opened affiliate accounts with all major affiliate networks) — multiple merchants are guilty of lousy advance planning and/or advance equipping of their affiliates with the
Lack of Advance Affiliate Equipping for Holiday Season 2010 Read More »
A friend, and fellow digital marketer, Michael Vorel, has just tweeted some good news for all of us dependent on the well-being of e-commerce: Michael is referring to comScore’s U.S. retail e-commerce sales estimates for Q3 2010 which have been released just today, showing that “that online retail spending reached
Q4 2010: Promising Future & Product Categories to Watch Read More »
Father’s Day is quickly approaching, and just as is the case with any holiday, its the merchant that makes gift shopping as easy and stress-free as possible that gets the sale. Holidays are great time for gift-related merchants, but take the stress out of shopping you want to provide your
2 Ways to Take the Stress Out of Gift Shopping Read More »
Last week I was reviewing the yearly stats of one of my sites, and was once again struck by how seasonal the interest in some niches can be. Here’s a very illustrative chart of that particular site’s visits: My December 2009 Holiday Niches or How to Make Annual Salary in
Holiday-Focused Affiliate Marketing Read More »
Two weeks ago I wrote how holiday-related niches can make an affiliate an annual salary within just one month (however, cheesy this may sound, it’s true). A few days later I blogged about the staggering statistics that out of the 62% of consumers that shop after the holidays 10% don’t
Post-Holiday Shopping Trend Read More »
Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss: The blog post that appeared on Google Retail Blog earlier this month (and the one that
Ready for Post-Holiday Shoppers? Read More »
The affiliate program support team at Target has tweeted: So I’ve decided to dig deeper into it. Target seems to refer to the National Retail Federation’s data quoted by Reuters. On Wednesday (December 16, 2009) in their U.S. consumers fall behind in holiday shopping article Reuters reported: Consumers on average
Christmas Shopping Isn't Done Yet Read More »
When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand
Holiday Niches or How to Make Annual Salary in One Month Read More »