KPI

An Affiliate Marketing Action Plan: The 5 Cs Approach

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support […]

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Affiliate Marketing: Measuring Promotion Success

I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions.  You could have a number of different objectives that you want to achieve but it can be best

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7 Things Affiliate Program Manager Should Report On

When as a merchant you’re reviewing your affiliate program’s activity (I recommend doing this at least weekly), ask your affiliate manager to report on the following 7 things: Hits (or Clicks) — how many times the affiliate ad was clicked during any given time period Sales (number) — how many

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5 KPIs for Affiliates to Analyze While Evaluating Programs

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate

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Affiliate Link Performance Metrics are Misleading

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays

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15 Factors That Influence Affiliate Choice in Picking a Program

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of

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Are You Measuring and Analyzing or Flying Blind?

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here].

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