An Affiliate Marketing Action Plan: The 5 Cs Approach

Posted on2 CommentsCategoriesAffiliate Program Management

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set Read More …

5 KPIs for Affiliates to Analyze While Evaluating Programs

Posted on8 CommentsCategoriesThoughts for Affiliates

An affiliate has emailed me the following question: How do you evaluate affiliate programs against one another (e.g. how does Shareasale compare to Pricegrabber, etc.) First of all, ShareASale is an affiliate network (with 3000+ affiliate programs on it), while PriceGrabber, as far as I understand, runs an in-house-based affiliate program. So, it wouldn’t be Read More …

Affiliate Link Performance Metrics are Misleading

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from Read More …

15 Factors That Influence Affiliate Choice in Picking a Program

Posted on2 CommentsCategoriesAffiliate Program Management, Articles & Publications, General Discussion, Thoughts for Affiliates

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of which are closely intertwined and Read More …

Are You Measuring and Analyzing or Flying Blind?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same Read More …