Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece […]
State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report Read More »
A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few
What Will Online (and Affiliate) Marketing Look Like in 2015? Read More »
Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the
UK M-Commerce Report with Affiliate Marketing Twist Read More »
As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost
88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You? Read More »
The news of the day is Starbucks’ launch of nationwide mobile payment system. The official press release reads: Starbucks (NASDAQ: SBUX) today announced the launch of mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases with select smartphones. Building on the earlier introduction of Starbucks
Starbucks' Lame Launch of Largest Mobile Payment System in US Read More »
Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of
15 Must-Follow Mobile Marketing Twitter Accounts Read More »
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark
First U.S. Mobile Affiliate Network Launched Read More »
Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and
Social Media Use on the Rise, Affiliate & Mobile Underestimated Read More »
As I was flying from from Washington, DC to Las Vegas for the Affiliate Summit West 2010 this morning, I’ve been reading this month’s Internet Retailer magazine, and here are some of the interesting things I’ve picked up so far: Ashford.com – whose sales saw an increase from 6 million
Things I've Learned On Plane to Vegas Read More »