State of Content Affiliate-Driven eCommerce: Q4 2013 VigLink Report

Posted on1 CommentCategoriesAffiliate Program Management, Interviews, Online Marketing

Earlier this week VigLink announced the launch of its quarterly “content commerce reports.” They will be based on the data from the VigLink network of publishers/affiliates, and will be published with the goal of shedding light on key monetization metrics of the content marketing landscape. Here’s just one interesting piece of data from their very Read More …

What Will Online (and Affiliate) Marketing Look Like in 2015?

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few other affiliate marketing experts, was Read More …

UK M-Commerce Report with Affiliate Marketing Twist

Posted on2 CommentsCategoriesAnnouncements, Mobile, Thoughts for Affiliates

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel Read More …

88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You?

Posted onLeave a commentCategoriesMobile, Online Marketing

As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost $2 billion in mobile sales, Read More …

Starbucks’ Lame Launch of Largest Mobile Payment System in US

Posted onLeave a commentCategoriesGeneral Discussion

The news of the day is Starbucks’ launch of nationwide mobile payment system. The official press release reads: Starbucks (NASDAQ: SBUX) today announced the launch of mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases with select smartphones. Building on the earlier introduction of Starbucks Card Mobile App for select Read More …

15 Must-Follow Mobile Marketing Twitter Accounts

Posted on9 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing

Mobile is gaining more and more popularity, and who else should be more prepared to embrace it than digital marketers? Nobody, right? Well… Experience shows that mobile Internet and mobile commerce are somewhat different from mainstream Internet and e-commerce, and while may of the digital marketing skills will be of benefit, to succeed with mobile Read More …

First U.S. Mobile Affiliate Network Launched

Posted on4 CommentsCategoriesGeneral Discussion

I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault. It appears Read More …

Social Media Use on the Rise, Affiliate & Mobile Underestimated

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and what they overlook. Here are Read More …