Puma Affiliate Manager’s Follow-Up Email Does Not Help

Posted on1 CommentCategoriesAffiliate Program Management

Remember my Puma Affiliate Program Manager Doesn’t Get It post on 1/7/2011? Well, checking my affiliate account’s email box today I’ve found a follow-up message which reads as follows (highlighting mine): At first, when I just started reading it, I thought: “Awesome!! They finally get it!”… but as I read on, I realized that they Read More …

Set Achievable Goals and Look Beyond Extrinsic Rewards

Posted on2 CommentsCategoriesAffiliate Program Management

Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title Read More …

Motivation by Money Versus Autonomy, Mastery and Purpose

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the Read More …

Become a Better Motivator by Appealing to Deep Seated Needs

Posted on1 CommentCategoriesAffiliate Program Management, Articles & Publications, General Discussion

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive Read More …

While Motivating Affiliates, Care for Little Guy Fostering Pride

Posted on1 CommentCategoriesAffiliate Program Management

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this group have been able to Read More …

Art of Soliciting Affiliate Feedback & Raising Interest

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

Some time ago I joined an affiliate program. I do this frequently — to analyze the styles and approaches of various affiliate program managers. I am not doing this to make money on (or promote) the merchants who run these affiliate programs. However, out of hundreds of affiliate programs who have me (an “affiliate” that Read More …

Nicholson’s Motivation Method & Affiliate Context

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Leadership

Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the Read More …

Focus on Personal Advancement, Needs and Goals

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Leadership

After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for me not to blog about Read More …