paid search marketing

Can Affiliate Programs Exist Alongside Paid Search Marketing?

<!”If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up …

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Bing Allows Anything for Display URL?

Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their …

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How Not to Interpret EPC …Especially When Doing PPC

Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise, …

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Mispositioned Paid Search Ads: Silly or Subtle?

I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely …

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