<!”If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up …
Can Affiliate Programs Exist Alongside Paid Search Marketing? Read More »
Remember my PPC Display URLs and Affiliate Direct Linking Are Interconnected post two months ago? In it — being guided by Google AdWords policy — I argued: Permitting “direct linking” (or Direct-To-Merchant (DTM) paid search bidding), however, implies that affiliates are allowed to link their paid search ads (through their …
The newest issue of Search Marketing Standard (SMS) has just come out, and in it you will also find an article by me. SMS has approached me earlier this year to write about affiliate marketing for SEM experts, and I decided to tackle the subject from two angles: (a) paid …
A lot of interesting and truly useful content is being produced in forms of articles and blog posts every single week. I do refer to some of them in my own daily blogging, but it is nearly impossible for me to devote individual attention to each one of them. So, …
Affiliate Marketing Articles & Blog Posts of the Past Week Read More »
The launch of Google Instant (a new way of searching the Internet via Google, which is meant to save the end user between 2 and 5 seconds on each search) has produced a wide resonance which has touched nearly every area of digital marketing, but especially everything that is immediately …
Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise, …
How Not to Interpret EPC …Especially When Doing PPC Read More »
Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps …
I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely …