7 Reasons Why People (and Companies) Fail at Affiliate Marketing

Posted on2 CommentsCategoriesAffiliate Program Management, Articles & Publications, Thoughts for Affiliates

Quality is never an accident …it is always the result of high intention, sincere effort, intelligent direction and skillful execution –William A. Foster If you’ve attended Affiliate Summit West 2012 (or are subscribed to the magazine) you have a copy of the latest FeedFront. For those of you who don’t have it, I’d like to Read More …

How To Detect and Fight Affiliate Fraud

Posted on8 CommentsCategoriesAffiliate Program Management, Articles & Publications

Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the existence of this affiliate program Read More …

Become a Better Motivator by Appealing to Deep Seated Needs

Posted on1 CommentCategoriesAffiliate Program Management, Articles & Publications, General Discussion

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive Read More …

Honesty is Most Important Quality for Affiliate Program Manager

Posted onLeave a commentCategoriesArticles & Publications, Leadership

The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” Read More …

4 Cornerstones of Effective Affiliate Marketing Education

Posted onLeave a commentCategoriesArticles & Publications, General Discussion

The June issue of FeedFront, the official Affiliate Summit’s magazine, is going to be hitting mailboxes very soon. On page 10 of this issue you may find my newest article. In it I write about the desperate need for education that is present in the affiliate marketing circles. You may download this newest issue of Read More …