Cyber Monday 2011: 33% Spend Increase & Other Noteworthy Statistics

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

IBM Coremetrics has just added Cyber Monday 2011 data to their benchmark report I blogged about yesterday. Here are the things that have caught my eye: Cyber Monday 2011 — 5 Noteworthy Facts Overall spending increase — Online sales were up 33% over 2010, 29.3% up over Black Friday 2011, and AOV (avergage order value) Read More …

Are You Measuring and Analyzing or Flying Blind?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here]. In December of the same Read More …

Marriage of Mobile and Social

Posted on2 CommentsCategoriesGeneral Discussion, Mobile, Online Marketing, Thoughts for Affiliates

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x Read More …

Search Market Growth and Implications for Affiliates

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Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or 22.7 billion searches total) of Read More …

Affiliate Links — Third Most Popular Blog Monetization Method

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

Have you ever wondered how popular affiliate marketing is among bloggers. It turns out to be quite popular among those that do monetize their blogging efforts. According to Technorati’s State of the Blogosphere 2009 report, in popularity it beats paid postings, rich media ads, and is third only to display ads and search ads. Technorati Read More …

Forrester Publishes Customer Experience Index 2010

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Upon surveying “4,600 US consumers about their interactions with a variety of companies gauging the usefulness, ease of use, and enjoyability of those experiences”, Forrester has arrived at its 2010 Customer Experience Index (not to be confused with the Customer Satisfaction index recently published by ForeSee Results). It is being reported that out of 133 Read More …

Americans Express Opinions on Technological Developments

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In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents Read More …