testing

May (or Shall) an Affiliate Promote Multiple Same Niche Merchants?

Not only you may, but must… But first things first: As we are reaching out to publishers who cater to our client’s target market and have the potential of monetizing their websites through SelfMadeTravelAgent.com affiliate program, we’ve encountered a number of very similar replies within a pretty short period of […]

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A/B Split Testing: Definition and Popular Tools

Known under such names as “A/B testing” and “bucket testing”, split testing is a method of marketing testing whereby the performance of two versions of the landing page (or webpage elements) are being tested one against the other. The end goal is to determine which one performs better, or yields

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10 Great Posts – Week of February 7-13, 2010

Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into

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