In the course of this week two affiliate networks sent out newsletters: Google Affiliate Network (GAN) – to advertisers/merchants, and ShareASale (SAS) – to affiliates. Google Affiliate Network’s Newsletter to Advertisers I really like the way GAN is providing their merchants with a “monthly dashboard” report where Google gives a good visual overview of what’s [...]
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I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text: I wanted to follow-up with you regarding the Tractor [...]
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A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network? Good question. There are indeed [...]
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Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.” Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded by John Ferber, the co-founder [...]
Continue reading about Interview with John Ferber, Founder of Video Affiliate Network
The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly be the most underutilized method [...]
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On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or that prospect? Is it a [...]
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We were looking to organize a bunch of stuff (my tools, fishing accessories, bags, cleaning supplies, etc) that has piled up in the corners of our laundry room over the past year and a half. Well, my wife was… I suggested the modular wire shelving, but she likes to keep stuff in aesthetically pleasing furniture, [...]
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Performance Marketing Association has posted an important news earlier today. Apparently, the state of Virginia that faces a close to 4 billion budget deficit this year, has not included the affiliate tax (the bill for which was tabled by the House finance sub-committee on 24 February) in the budget bill. PMA wrote: We just received [...]
Some of these have been announced earlier elsewhere, while others are really fresh baked, but here are the 4 new tools I haven’t yet blogged about, and want to mention them before I get swamped with other topics for blog posts: 1) NexusAware Database — it is a brand new (and one of a kind) [...]
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