March 2010

How So-Called "Amazon Tax" Harms Thousands of Small Businesses

Brad Crooks, a Colorado-based photographer and affiliate marketer, has posted an important link on his Facebook wall — a link to Tax Foundation‘s new report on the harm and failures of the affiliate/advertising tax: I have purposely highlighted, Brook Schaaf’s comment which I echo 100%. I agree that calling it […]

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Does Terminating Colorado Affiliates Resolve the Issue?

Earlier today Colorado-based affiliates participating in the Amazon Associates program (Amazon’s affiliate program) have received a notice of immediate termination. Shawn Collins posted the full text of it here. Here’s an excerpt: Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado

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How to Budget an Affiliate Marketing Program

As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur:

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Most Profitable Affiliate Marketing Niches

In an interview I’ve given for the Search Engine Journal (SEJ) — which went live earlier this morning, and may be read in its entirety here — I was asked one of the questions that new affiliates frequently ask themselves (and others too). The question was: “Which niches are more

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Incentivized Traffic: Easy Earnings or Headache for Advertisers?

I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. This type of publishers is essentially as sub-type of incentive affiliates. These affiliates frequently sell

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AOL Sells Buy.at Affiliate Network to Digital Window

One of my favorite affiliate networks in the world has changed hands again. Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here. Today, it has been reported that “Digital Window, the

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