If you’re a digital marketer like me — passionate about what you do, and constantly on the lookout for new opportunities to grow — you know that the abundance of research that’s being done and published, and the amount of quality content (on various areas of online marketing) that’s being produced nearly hourly is enough [...]
Continue reading about How to Stay Focused in This Ocean of Data?
Did you know that there are a number university professors who are quite active on Twitter? Among these there plenty of true marketing experts that you and I can find of great help. So you wouldn’t need to take any online schooling classes in marketing, but can just follow their tweets instead. Today I’d like [...]
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It is no secret that every year there are some 20 affiliate marketing conferences being held around the globe (half of which generally happens in North America). However, besides the ones devoted specifically to affiliate marketing, there are a number of other conferences excellent conferences (dedicated to broader online marketing) I’d recommend attending. Out of [...]
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A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this idea. Why would they choose [...]
Continue reading about Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing
Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join [more in my Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates' Eyes posts]. The only logical question to follow this data is: What are the top affiliate [...]
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First of all, let me clarify what this post is not about. It’s not about how you can use Twitter to organize and coordinate your conference yourself. It can be wonderful for that, but today I’d like to look at the 3 things you want to do to take advantage of the viral potential of [...]
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Among other interesting facts, the Technorati’s State of the Blogosphere 2009 report revealed that “search ads” (which would include Google AdSense in this context) were the 2nd most popular blog monetization method, while “affiliate marketing links” came 3rd [more here]. It isn’t unusual for an affiliate to run AdSense units simultaneously with affiliate banners, text [...]
Continue reading about AdSense and Affiliate Marketing: Conflicting or Complimentary?
Just recently I have found out from Jeffrey Eisenberg about a Periodic Table of Marketing Elements put together by Blinds.com. Though a bit crowded, it certainly is a masterpiece of a kind. The table is organized in a way which portrays various “marketing elements” (from marketing methods and channels to useful applications and coffee!) as [...]
It’s Friday again, and today my who-to-follow-on-Twitter focus is on the people that, at one point or another, have helped me improve my blogging (and content writing) skills. I am certain you will find their tweets and posts of help too, and it is with this desire that I am happy to bring you my [...]
Continue reading about 5 Blogging Experts to Follow on Twitter
Not too long ago Twitter has introduced a “Who to follow” feature. Here’s how the suggestion box looks in my Twitter account today: When I first saw it, I thought I had seen it somewhere before. Of course! Facebook’s “People You May Know” function — which they’ve been running for over two years already — [...]
Continue reading about Friend / Follower Suggestion Features: Twitter vs Facebook
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