Affiliates of Puma.com who haven’t generated a sale in 2010 have just received an email from the program’s manager. Here’s an excerpt from it:
I’ve checked my records, and it looks like I personally applied (and got approved) into this particular affiliate program 2 months and 1 week ago:
Looking at the dates, it is clear that they’re giving me 4 full months to generate a sale, or I “may be removed” from the program.
One would’ve thought that after all that has been written about the ineffectiveness of affiliate manager ultimatums and get-active-or-we’ll-kick-you-out emails to affiliates, at least managers of the larger affiliate programs would’ve learned something. Alas! Apparently some still believe in motivation by threat (which never works!) and do not know what it is to genuinely care for “the little guy”.
Dear Puma affiliate program manager, read these articles. I hope they will help you rethink your strategy and become a better motivator than this.