A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of all available methods of direct [...]
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Based on various polls and surveys, we can confidently state that around one-fifth of affiliates are using affiliate program directories to find programs to join [more in my Are Affiliate Program Directories Dying? and Effective Affiliate Recruitment Through Affiliates' Eyes posts]. The only logical question to follow this data is: What are the top affiliate [...]
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Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine): This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate recruitment tools. They are actually [...]
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Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate. If, for example, you are [...]
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Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The report reveals that the top [...]
Continue reading about Effective Affiliate Recruitment Through Affiliates’ Eyes
The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly be the most underutilized method [...]
Continue reading about Easiest Yet Most Underused Affiliate Recruitment Method
One of the most frequently asked questions I’ve heard in a number different sessions during the past Affiliate Summit West 2010 was this one: What percentage of affiliates in your affiliate program are active on a month-to-month basis? This is a very good question, because the metric of total number of affiliates in a program [...]
Continue reading about How Many of Your Affiliates Are Active?
Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not miss them as much as [...]
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There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build. The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment (e.g. IBP Standard/ARELIS currently costs [...]
Continue reading about 5 Free Tools to Help You Find Affiliates
Yesterday I read an article on Adotas.com where the author wrote: Affiliate marketing programs can be set up in two ways: create an individual program or work with an affiliate network… Running an individual affiliate program requires the company to keep in direct contact with the affiliates, maintaining complete control of the program. However, it [...]
Continue reading about Affiliate Networks Will Not Manage Your Program
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