An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog
Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique) Read More »
Yesterday, Shopify has put together a good post on how to use “About” pages to increase sales. As I was reading through it I was reminded of how many merchants who run affiliate programs either (a) have lousy “Affiliate Program” pages, or (b) don’t have any such pages at all,
How To Use "Affiliate Program" Page to Recruit Affiliates Read More »
Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the
Creativity in Everyday Work or Zombie Apocalypse as Incentive Read More »
In case you have missed my weekend tweet, a really interesting situation has occurred to me on Saturday: Paid USPS to deliver an underpaid envelope to find out it was an affiliate recruitment letter. NOT the way to introduce an affiliate program — Geno Prussakov (@ePrussakov) April 21, 2012 Nearly
Affiliate Recruitment via Regular Mail – Avoid This Mistake Read More »
Appreciating the fact that your time is money, and you’re not looking for a 3,000 words article (but rather a concise and ready-to-implement list of tools), let me skip the introduction, and jump right to the list (don’t read it as a ranking of any kind; just a list of
20 Effective Tools for Affiliate Recruitment Read More »
Definition first: Affiliate recruitment — the process of finding new affiliates, and convincing them into joining your affiliate marketing program. So how do you do this? There are numerous ways, and I’ve discussed some of them nearly 3 years ago in my Tools & Techniques post here. Also, Mark Welch
5 Great Link Building Tools to Find and Recruit Affiliates Read More »
Affiliate recruitment — or the process of finding affiliates to join your program and promote your product/service — is arguably the most important affiliate program management element. After all, they are the driving force of any affiliate program, and while I also always say that a recruited affiliate is no
5 Effective Yet Underused Ways To Recruit Affiliates Read More »
Some affiliate networks offer ways to advertise your affiliate program to their affiliate base. ShareASale is one of the networks I have most experience with, especially when it comes to these internal affiliate recruitment options. I’ve tried different ShareASale options in the past, and have found two to be of
ShareASale: Featured Program of the Week vs Holiday Center Read More »
When running an affiliate program on a tight budget you inevitably face a challenging reality: good tools normally cost good money. You, on the other hand, may not necessarily have enough to invest into all of the paid tools you may need. Do not despair! There is a number of
10 Free Tools for Affiliate Program Management Read More »
It isn’t unusual to see affiliate recruitment emails, newsletters or other pieces of merchant-affiliate correspondence come from email addresses dissociated from the actual merchant on whose behalf they are being sent out. This often happens when the program is being managed by an OPM (outsourced program management) agency, and at
Email Address Makes a World of Difference Read More »