From all definitions of “competitive intelligence” that I have seen I like Christopher West’s best of all. He eloquently defined it as “the process by which companies inform themselves about every aspect of their rivals’ activities and performance” (Competitive Intelligence, p. 12).
There are multiple tools to monitor your competitors, but this post isn’t about them. [...]
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Have you noticed how Compete.com is positioning itself now? Here’s a screenshot I’ve just taken (emphasis, of course, mine):
This is, actually, not too surprising to see. What is surprising thought is that competitive intelligence and link building tools have taken so long to start selling themselves as powerful affiliate recruitment tools. They are actually really [...]
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