Geno on October 19th, 2011

Today, on October 19 2011, at 3:00 pm UK time — or right after finishing their It’s All in the Data panel discussion which finished literally 40 minutes ago at a4uexpo London (nice timing!) — Econsultancy has released its UK Affiliate Census 2011. They haven’t had one out since 2009; so this one has certainly [...]

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Geno on October 13th, 2011

Earlier today a4u released an M-Commerce Report, detailing the UK’s latest m-commerce statistics, considerations, and opportunities both for brands and affiliates. Here are just a few things that have caught my eye: Affiliate-Driven Mobile Sales Doubled Since the Start of 2011 Per Affiliate Window‘s observations “at the start of the current year the mobile channel [...]

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Several organizations give out affiliate marketing awards these days. There are Affiliate Summit’s Pinnacle Awards, brand-new North American Affiliate Marketing Awards, and organizations like Econsultancy and Blue Glass have affiliate marketing-related categories too (“Innovation in Affiliate Marketing” and “Best Affiliate Marketing Blog” awards respectively). However, when it comes to Europe (and the United Kingdom, in [...]

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Geno on September 9th, 2010

Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010″. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it. The Guide can be roughly [...]

Continue reading about 2010 Stats and Trends: UK Affiliate Marketing

I’ve just finished reading an interesting article in the UK’s Marketing Magazine where they look at affiliate marketing, giving their take on the pros and cons, as well as quoting some interesting statistics. You may read the full article here (it’s got some good tips for merchants new to affiliate marketing), but here are some [...]

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Geno on April 2nd, 2010

A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million [...]

Continue reading about UK Affiliate Marketing Grows by 38% in 2009