Having just submitted a monthly affiliate marketing program performance report to one of our clients, I’ve felt strongly compelled to turn our experience into a case study. It is my hope that this case study will inspire others to grow their existing affiliate programs beyond their current levels. After all, too […]
Affiliate Marketing Case Study: From Plateau to 1,600% YoY Growth Read More »
I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands
Affiliate Marketing for Advertisers LinkedIn Video Course Is Out Read More »
The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the
7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing Read More »
Note from Geno Prussakov: This is a guest blog post from Eric Nagel: Coupons are a necessary component for most e-commerce sites: The online coupon market is worth about $4 billion a year Majority of US Internet Users Will Redeem Digital Coupons So now that you’ve seen how important it is
How To Get Your Deals Listed on Coupon Websites Read More »
Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable
15 Affiliate Marketing Lessons to Learn from Amazon & Walmart Read More »
An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average
Identifying the Top-Performing Affiliates Across Affiliate Programs Read More »
No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog
5 Tips for Effective Affiliate Recruitment on Social Media Read More »
Stagnant affiliates are an ongoing problem of the vast majority of affiliate programs out there. Not that the inactive affiliates themselves pose the problem. It is the very fact that they are aboard the program, but not doing much that makes many CMOs and CEOs scratch their heads. There is also
Infographic: 4 Ways to Facilitate Affiliate Activation Read More »
When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any
18 Types of Affiliates (Most of Which You Do Not Yet Use) Read More »
It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting
Amazon to Affiliates: Don't Target Kids or Be Terminated Read More »