In this week’s Affiliate Marketing Tip of the Week we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing […]
Affiliate Marketing Tip of the Week: Competing with Amazon in SEO Read More »
We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below
Affiliate Marketing Tip of the Week: Updating Banners the Smart Way Read More »
IMPORTANT: If you’re a competing agency or intend to submit fake data, don’t bother reading on. The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years,
Affiliate Program Health Checklist: Free Comprehensive Evaluation Read More »
Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction
Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn Read More »
No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate
Why Affiliate Commission Cuts Are a Bad Way to Fight Violations Read More »
Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr.
Affiliate Program Management: Definition, Approaches, Risks Read More »
Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one
20 Ways to Motivate Stagnant Affiliates to Activate Read More »
In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only
Direct Revenue Share Affiliate Programs and Online Marketplaces Read More »
Less than a month ago we launched a brand new affiliate program on ShareASale affiliate network. In under three weeks the program cracked the network’s prestigious Top 100 PowerRank, becoming one of the top-performing affiliate programs on ShareASale. On obvious reasons, I cannot share all of the techniques that lead to such a stellar rise, but there are three
4 Powerful Features Underused by Most ShareASale Affiliate Programs Read More »
Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in
How Affiliate Became the Second Paid Revenue Stream in 6 Months Read More »