More and more affiliate networks, and CPA networks, are actively utilizing Twitter — both to provide affiliate and merchant support, and to announce new programs, contests/promos and enhancements. I thought you may appreciate a list of these with their corresponding Twitter accounts. Here’s what I’ve been able to put together […]
Affiliate and CPA Networks Which Use Twitter Read More »
As I was pondering on the recent leave of Dick Advocaat from FC Zenit [source 1 | source 2], the football (American English: soccer) team that I root for, I couldn’t help but look at it through my own prism — that of a manager. To me the football team’s
Dick Advocaat, FC Zenit and High Expectations Threshold Read More »
Two affiliates on different sides of the globe (U.S. and Australia) blogged about the same topic during the same week of August 2009. They talked about the things that make the life of an affiliate unnecessarily difficult, and they obviously wanted affiliate program managers to hear them. I am referring
Things Affiliates Dislike Read More »
Someone was searching my blog for a phrase “networking with affiliate managers”, and I’ve decided to devote my today’s post to this. There is, in fact, a place where you can discuss affiliate program management questions with colleagues, meeting other affiliate program managers online. It is the Affiliate Program Management
Networking with Affiliate Managers Read More »
As I was searching the web to see if a particular merchant offers coupons, I came across numerous affiliate sites which by optimizing their webpages accordingly make it look as if that merchant may have coupons when, in reality, they do not. It got me thinking in two directions: (1)
Pseudo-Couponing: Deceptive & Zero-Value-Added Technique Read More »
In my post on the affiliate program setup expenses to be aware of I have mentioned that not all affiliate programs are based on affiliate networks. Many are being run in house: on self- or remotely hosted (and sometimes even internally-developed) software. Amazon and eBay, for example, run their affiliate
Affiliate Program Software – Options to Consider Read More »
After receiving my pricing, a prospective client, who is looking for an outsourced affiliate program manager (OPM), wrote: I wanted to know whether there would be any other fees that I should be considering? I suppose the software companies like Linkshare and others, would charge a fee also. Are those
Affiliate Program Start / Setup Expenses Read More »
I have been thinking and discussing the issue of parasitic affiliates a lot over the past 40 hours (since the publication of this post, and the recording of this video), and there are 2 things that stand out to me as the main downsides of having a parasitic/adware adware affiliate
Parasitic / Adware Affiliates Hinder Affiliate Program Growth Read More »
Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale. As I was adding more
Programs on Multiple Networks: Parasites Hurt All Read More »
…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly
Google Suggest Now Helps Prevent Trademark Poaching Read More »